Concise Knowledge Digital Mkt, SMM, Web analytics 2.0

Digital marketing, social media marketing (SMM), and Web Analytics 2.0 are essential components of a modern business strategy. These elements work together to enhance online presence, engage with customers, and measure the effectiveness of marketing efforts.

Digital marketing encompasses all marketing efforts that use the internet or electronic devices. This includes search engine optimisation (SEO), content marketing, email marketing, and online advertising.

Social media marketing (SMM) is a subset of digital marketing that focuses on promoting products or services through social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn.

Web Analytics 2.0 is an advanced approach to measuring and analysing website performance. It goes beyond traditional metrics like page views and bounce rates to provide a deeper understanding of user behaviour and the effectiveness of marketing efforts.