Concise Knowledge Marketing

This Book is based on the knowledge of all legendary authors on Marketing. Marketing is the process of promoting and selling products or services, including market research and advertising. It involves understanding consumer needs and preferences, creating value, and building strong customer relationships to drive sales and business growth.

At its core, marketing is about identifying and meeting customer needs. This begins with market research, which involves gathering and analysing data about target audiences, competitors, and market trends. By understanding what customers want and how they behave, businesses can develop products and services that meet their needs and preferences.